Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Pearson Education Limited (Verlag)
978-1-292-21548-8 (ISBN)
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.
PART I. INTRODUCTION TO STRATEGIC MANGEMENT AND BUSINESS POLICY
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management
PART II. SCANNING THE ENVIRONMENT
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage
PART III. STRATEGY FORMULATION
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice
PART IV. STRATEGY IMPLEMENTATION AND CONTROL
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control
PART V. INTRODUCTION TO CASE ANALYSIS
13. Suggestions for Case Analysis
PART VI. CASES IN STRATEGIC MANAGEMENT
| Erscheinungsdatum | 15.10.2017 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 203 x 251 mm |
| Gewicht | 1420 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-292-21548-8 / 1292215488 |
| ISBN-13 | 978-1-292-21548-8 / 9781292215488 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
