Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Edition - Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford

Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Edition

Buch | Softcover
832 Seiten
2014 | 14th edition
Pearson Education Limited (Verlag)
978-1-292-06081-1 (ISBN)
CHF 113,70 inkl. MwSt
zur Neuauflage
  • Titel erscheint in neuer Auflage
  • Artikel merken
Zu diesem Artikel existiert eine Nachauflage
A class-tested approach to Strategy for Strategic Management and Business Policy courses



Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.



For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.



Please note that the product you are purchasing does not include MyManagementLab.



MyManagementLab



Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab.



These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292061153)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.mymanagementlab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

PART 1 Introduction to Strategic Management and Business Policy
CHAPTER 1 Basic Concepts of Strategic Management
CHAPTER 2 Corporate Governance 42
CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70
PART 2 Scanning the Environment 93
CHAPTER 4 Environmental Scanning and Industry Analysis 94
CHAPTER 5 Internal Scanning: Organizational Analysis 136
PART 3 Strategy Formulation 173
CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy 174
CHAPTER 7 Strategy Formulation: Corporate Strategy 204
CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice 236
PART 4 Strategy Implementation and Control 269
CHAPTER 9 Strategy Implementation: Organizing for Action 270
CHAPTER 10 Strategy Implementation: Staffing and Directing 300
CHAPTER 11 Evaluation and Control 328
PART 5 Introduction to Case Analysis 363
CHAPTER 12 Suggestions for Case Analysis 364
PART 6 Cases in Strategic Management 1-1

Verlagsort Harlow
Sprache englisch
Maße 206 x 254 mm
Gewicht 1538 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-06081-6 / 1292060816
ISBN-13 978-1-292-06081-1 / 9781292060811
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
wie man Menschen wirklich weiterbringt

von Svenja Hofert

Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65