Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Edition
Pearson Education Limited (Verlag)
978-1-292-06081-1 (ISBN)
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Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.
For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
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PART 1 Introduction to Strategic Management and Business Policy
CHAPTER 1 Basic Concepts of Strategic Management
CHAPTER 2 Corporate Governance 42
CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70
PART 2 Scanning the Environment 93
CHAPTER 4 Environmental Scanning and Industry Analysis 94
CHAPTER 5 Internal Scanning: Organizational Analysis 136
PART 3 Strategy Formulation 173
CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy 174
CHAPTER 7 Strategy Formulation: Corporate Strategy 204
CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice 236
PART 4 Strategy Implementation and Control 269
CHAPTER 9 Strategy Implementation: Organizing for Action 270
CHAPTER 10 Strategy Implementation: Staffing and Directing 300
CHAPTER 11 Evaluation and Control 328
PART 5 Introduction to Case Analysis 363
CHAPTER 12 Suggestions for Case Analysis 364
PART 6 Cases in Strategic Management 1-1
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 206 x 254 mm |
| Gewicht | 1538 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-06081-6 / 1292060816 |
| ISBN-13 | 978-1-292-06081-1 / 9781292060811 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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