Strategic Management and Business Policy

Toward Global Sustainability: International Edition

Thomas L. Wheelen, J. David Hunger (Autoren)

Buch | Softcover

912 Seiten

2011 | 13th edition
Pearson (Verlag)
978-0-13-257020-6 (ISBN)

Infos

This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability.

This thirteenth edition provides an array of timely, well-researched, and class-tested cases—nineteen of which are new or revised.

Inhalt

PART ONE: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1.  Basic Concepts in Strategic Management
Chapter 2.  Corporate Governance
Chapter 3.  Ethics and Social Responsibility in Strategic Management

PART TWO: SCANNING THE ENVIRONMENT
Chapter 4.  Environmental Scanning & Industry Analysis
Chapter 5.  Internal Scanning & Organizational Analysis

PART THREE: STRATEGY FORMULATION
Chapter 6.  Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7.  Strategy Formulation: Corporate Strategy
Chapter 8.  Strategy Formulation: Functional Strategy & Strategic Choice

PART FOUR: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9.  Strategy Implementation: Organizing for Action
Chapter 10.  Strategy Implementation: Staffing & Directing
Chapter 11.  Evaluation & Control

PART FIVE:  INTRODUCTION TO CASE ANALYSIS
Chapter 12.  Suggestions for Case Analysis

PART SIX: WEB CHAPTERS: OTHER STRATEGIC ISSUES
Web Chapter A.  Strategic Issues in Managing Technology & Innovation
Web Chapter B.  Strategic Issues in Entrepreneurial Ventures & Small Businesses
Web Chapter C.  Strategic Issues in Not-For-Profit Organizations

PART SEVEN: CASES IN STRATEGIC MANAGEMENT
Section A. Corporate Governance and Social Responsibility
Case 1: The Recalcitrant Director at Byte Products, Inc.:  Corporate Legality versus Corporate Responsibility
Case 2: The Wallace Group 4Section B. Business Ethics
Case 3: Everyone Does It
Case 4: The Audit Section C. International Issues in Strategic Management
Case 5: Starbucks’ Coffee Company: The India Dilemma
Case 6: Guajilote Cooperativo Forestal: HondurasSection D. General Issues in Strategic Management
Case 7: Apple, Inc.
Case 8: iRobot: Finding the Right Market Mix?
Case 9: Dell, Inc., Changing the Business Model (Mini Case)  
Case 10: Rosetta Stone Inc., Changes the Way People Learn Languages
Case 11: Logitech (Mini Case)  
Case 12: Google
Case 13: Reorganizing Yahoo
Case 14: TiVo, Inc: TiVo vs. Cable and Satellite DVR Can VO Survive?
Case 15: Marvel Entertainment
Case 16: Carnival Corporation & plc
Case 17: Chrysler in Trouble
Case 18: Tesla Motors, Inc.
Case 19: Harley Davidson: Thriving Through Recession
Case 20: JetBlue: Always Growing Pains?
Case 21: TomTom: New Competition Everywhere!
Case 22: Volcom Inc.: Riding the Wave
Case 23: TOMS Shoes
Case 24: Best Buy Co., Inc.: Sustainable Customer Centricity Model?
Case 25: The Future of Gap Inc.
Case 26: Rocky Mountain Chocolate Factory, Inc.
Case 27: Dollar General Corporation: 2011 Growth Expansion Plans
Case 28: Inner-City Paint Corporation (Revised)
Case 29: The Carey Plant    
Case 30: The Boston Beer Company:  Brewers of Samuel Adams Boston Lager
Case 31: Wal-Mart and Vlasic Pickles
Case 32: Panera Bread Company (2010): Still Rising Fortunes?
Case 33: Whole Food Market 2010: How to Grow in An Increasingly Competitive Market?
Case 34: Burger King
Case 35: Church & Dwight: Time to Rethink the Portfolio

Produkt-Details

• Erscheint lt. Verlag: 19.9.2011
• Sprache: englisch
• Maße: 204 x 254 mm
• Gewicht: 1330 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-13-257020-3 / 0132570203
• ISBN-13: 978-0-13-257020-6 / 9780132570206
• Zustand: Neuware