Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition + MyLab Management with Pearson eText (Package)

Thomas Wheelen, J. Hunger, Alan Hoffman, Charles Bamford (Autoren)

Media-Kombination

2017 | 15th edition
Pearson Education Limited
978-1-292-21561-7 (ISBN)

Infos

For courses in Strategic Management and Business Policy. This package includes MyLab Management. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies. Also available with MyLab Management MyLab(TM) Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NEW! MediaShare for Business. Consisting of a curated collection of business videos tagged to learning outcomes and customizable, auto-scored assignments, MediaShare for Business now helps students understand why they are learning key concepts and how they will apply those in their careers. Instructors can also assign favorite YouTube clips or original content and employ MediaShare's powerful repository of tools to maximize student accountability and interactive learning, and provide contextualized feedback for students and teams who upload presentations, media, or business plans.

Inhalt

PART I. INTRODUCTION TO STRATEGIC MANGEMENT AND BUSINESS POLICY
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management
PART II. SCANNING THE ENVIRONMENT
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage
PART III. STRATEGY FORMULATION
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice
PART IV. STRATEGY IMPLEMENTATION AND CONTROL
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control
PART V. INTRODUCTION TO CASE ANALYSIS
13. Suggestions for Case Analysis
PART VI. CASES IN STRATEGIC MANAGEMENT

Produkt-Details

• Erscheint lt. Verlag: 12.12.2017
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 205 x 250 mm
• Gewicht: 1429 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-292-21561-5 / 1292215615
• ISBN-13: 978-1-292-21561-7 / 9781292215617
• Zustand: Neuware