Ethics in Public Relations
Kogan Page Ltd (Verlag)
978-0-7494-5332-9 (ISBN)
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field.
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more.
Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Patricia J Parsons is an associate professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. She currently teaches public relations ethics to undergraduates along with courses in strategy and managing organizational public relations. She also provides a consultative practice in healthcare communications and PR through her consultancy, Bio-medical Communications Inc. She is accredited in Public Relations by the Canadian Public Relations Society (CPRS) and is a CPRS fellow.
Section - ONE: What lies beneath;
Chapter - 01: Before we begin: new profession… or one of the oldest?;
Chapter - 02: Untangling the web: the ‘truth’ and other strangers;
Chapter - 03: Truth, trust and the virtue of being ‘good’;
Chapter - 04: Whose rights are right?;
Chapter - 05: The trouble with rules;
Chapter - 06: Robin Hood ethics;
Section - TWO: Ethics and the practitioner;
Chapter - 07: Your staircase to respect;
Chapter - 08: The good, the bad and the (almost) ugly: ethics codes;
Chapter - 09: Sex and the single (or not) PR practitioner: conflict of interest;
Chapter - 10: You… against the world;
Section - THREE: Strategies and dilemmas;
Chapter - 11: PR ethics and the media: the old and the new;
Chapter - 12: Persuasion… or propaganda?;
Chapter - 13: Good causes and bad taste;
Chapter - 14: Authorship and deception;
Section - FOUR: Organizations, ethics and public relations;
Chapter - 15: The true reality of everyday ethics: making decisions;
Chapter - 16: PR and the corporate ethics programme;
Chapter - 17: Making business accountable: the ‘new breed’ of PR
| Erscheint lt. Verlag | 3.11.2008 |
|---|---|
| Reihe/Serie | PR in Practice Series |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 318 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-5332-X / 074945332X |
| ISBN-13 | 978-0-7494-5332-9 / 9780749453329 |
| Zustand | Neuware |
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