Ethics in Public Relations
Kogan Page Ltd (Verlag)
978-0-7494-4276-7 (ISBN)
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"This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."
Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), Canada
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.
Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:
to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future
to help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the field
to assist in everyday ethical decision-making
Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Patricia J Parsons is Associate Professor and past chair of the Department of Public Relations at Mount Saint Vincent University in Halifax, Nova Scotia, Canada. She currently teaches courses in strategy and managing organizational public relations, and public relations ethics to undergraduates. She also provides a consultative practice in healthcare communication and PR through her consultancy, Biomedical Communications Inc.
Part 1What lies beneath... Chapter 1Before we begin: new profession... or one of the oldest? Public relations ethics: oxymoron? A tarnished history Defining our terms A profession or professionalism? Aspiring to professionalism Measuring your professionalism quotient Chapter 2A tangled web: the truth about PR ethics An epidemic of lying The 'truth' in public relations Predicting honesty on the job Truth telling as a principle of behaviour Chapter 3To do no harm: the issue of trust Truth and trust The limits of organizational responsibility To whom are you loyal? Chapter 4Whose rights are right? Rights and responsibilities When my right conflicts with yours Conflicting rights in public relations Chapter 5The trouble with rules Rules rule our lives Those darn deontologists The real trouble with rules 'Situations alter cases' Moral relativism and situations The problem with situations Chapter 6Robin Hood ethics What the heck is 'utilitarianism? Motives be damned Problems with Robin Hood Part 2Ethics and the practitioner... Chapter 7Your staircase to respect R-E-S-P-E-C-T Still the moral child The moral child grows up An ethical litmus test? More than good manners: ethics and etiquette Morality and your level of competence Chapter 8The good, the bad and the almost ugly: ethics codes Codes as contracts Minimum standards or ideals? Who needs codes, anyway? A global code? Relying on a personal code Using personal values Developing your own code Chapter 9Sex and the single (or not) PR practitioner: conflict of interest Defining a conflict Sleeping with... the enemy? Practicalities before ethics Outside conflicts Personal relationships and ethical principles Other conflict situations Chapter 10 You... against the world A dilemma you don't need A continuum of tattling How to be a whistleblower Tattling The temptations of moonlighting Part 3Strategies and dilemmas... Chapter 11Media relations: breeding ground for ethical problems Ethics of the relationship Honesty in media relations Media access and ethics Journalists have codes, too Aspects of ethical media relations Chapter 12 Persuasion -- or propaganda? Engineering consent Ethical persuasion... an oxymoron? PR for biker gangs? Any client, any time? The advocate arises The 'right' to PR counsel Sneaky propaganda A war of words The pitfalls of euphemism Doublespeak The 'controlled lexicon' The vocabulary of public relations Persuasion by lobby Transparency versus obfuscation Chapter 13 Good causes and bad taste 'Aware' of the issues A staple of community relations From good causes to good taste Chapter 14 PR and plagiarism A PR practice Defining plagiarism Crossing the line Part 4Organizations, ethics and public relations Chapter 15 The true reality of everyday ethics: making decisions Why make a decision at all? The best you can hope for Ethical dilemmas: not all the same Decision steps Making those ethical decisions in PR A case in point Other approaches Criteria for second guessing PR practitioners as ethical decision-makers The researcher told us so Chapter 16 PR and the corporate ethics programme Organizational ethics/PR ethics: not the same thing Ethics as window-dressing Social responsibility defined Public relations' role Chapter 17 Making business accountable: the 'new breed' of PR Back to the classroom Teaching and learning Learning about ethics Drawing to a conclusion
| Erscheint lt. Verlag | 30.6.2004 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 153 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-4276-X / 074944276X |
| ISBN-13 | 978-0-7494-4276-7 / 9780749442767 |
| Zustand | Neuware |
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