Digital Business and Electronic Commerce
Strategy, Business Models and Technology
Seiten
2021
|
2021
Springer International Publishing (Verlag)
978-3-030-63481-0 (ISBN)
Springer International Publishing (Verlag)
978-3-030-63481-0 (ISBN)
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.
Part I: Introduction.- Part II: Technology, Digital Markets and Digital Business Models.- Part III: Digital strategy, Digital Organization and E-Commerce.- Part IV: Digital Case Studies.
| Erscheinungsdatum | 08.04.2021 |
|---|---|
| Reihe/Serie | Springer Texts in Business and Economics |
| Zusatzinfo | XVIII, 758 p. 320 illus., 294 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Original-Titel | Electronic Business, 6th Edition |
| Maße | 155 x 235 mm |
| Gewicht | 1322 g |
| Themenwelt | Wirtschaft ► Allgemeines / Lexika |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Artificial Intelligence • Big Data • Cloud Computing • Digital Business Models • Digital Business Strategy • digital government • Digital Marketing • Digital transformation • E-Business • E-Commerce • Industry 4.0 • internet of things • Sharing Economy • Social Media |
| ISBN-10 | 3-030-63481-7 / 3030634817 |
| ISBN-13 | 978-3-030-63481-0 / 9783030634810 |
| Zustand | Neuware |
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