Digital Business and Electronic Commerce

Strategy, Business Models and Technology

Bernd W. Wirtz (Autor)

Buch | Softcover

XVIII, 758 Seiten

2022
Springer International Publishing (Verlag)
978-3-030-63484-1 (ISBN)

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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors.
Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Prof. Dr. Bernd W. Wirtz holds the Chair of Information and Communication Management at the German University of Administrative Sciences Speyer.

Part I: Introduction.- Part II: Technology, Digital Markets and Digital Business Models.- Part III: Digital strategy, Digital Organization and E-Commerce.- Part IV: Digital Case Studies.

Erscheinungsdatum	31.03.2022
Reihe/Serie	Springer Texts in Business and Economics
Zusatzinfo	XVIII, 758 p. 320 illus., 294 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	1169 g
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Artificial Intelligence • Big Data • Cloud Computing • Digital Business Models • Digital Business Strategy • digital government • Digital Marketing • Digital transformation • E-Business • E-Commerce • Industry 4.0 • internet of things • Sharing Economy • Social Media
ISBN-10	3-030-63484-1 / 3030634841
ISBN-13	978-3-030-63484-1 / 9783030634841
Zustand	Neuware