The Creation of the Extraordinary
Perspectives on Luxury
Seiten
2020
|
1st ed. 2020
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-29537-0 (ISBN)
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-29537-0 (ISBN)
Perspectives on Luxury
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.
Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.
The State of Luxury Research: A Bibliometric Citation Analysis.- Perspectives on Luxury: An Integrative Model.- Decoding Luxury Brand Communications.- Implications for Luxury Brand Management.
| Erscheinungsdatum | 22.02.2020 |
|---|---|
| Reihe/Serie | Applied Marketing Science / Angewandte Marketingforschung |
| Zusatzinfo | XVII, 246 p. 1 illus. |
| Verlagsort | Wiesbaden |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 349 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Schlagworte | Advertising • Branding • Brand Management • Creation of the Extraordinary • Creative Industries • Luxury • Luxury Brand Management • Luxury brand strategy • Luxury Marketing • Marketing • Marketing strategy • Perspectives on Luxury • status consumption • symbolic consumption |
| ISBN-10 | 3-658-29537-6 / 3658295376 |
| ISBN-13 | 978-3-658-29537-0 / 9783658295370 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie
Buch | Softcover (2024)
Vahlen (Verlag)
CHF 34,85
