The Creation of the Extraordinary (eBook)

Perspectives on Luxury

Hannes Gurzki (Autor)

eBook Download: PDF

2020 | 1st ed. 2020
XVII, 246 Seiten
Springer Fachmedien Wiesbaden (Verlag)
978-3-658-29538-7 (ISBN)

Infos

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today's consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.

Produkt-Details

• Erscheint lt. Verlag: 20.2.2020
• Reihe/Serie: Applied Marketing Science / Angewandte Marketingforschung
• Reihe/Serie: Applied Marketing Science / Angewandte Marketingforschung
• Zusatzinfo: XVII, 246 p. 1 illus.
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising • Branding • Brand Management • Creation of the Extraordinary • Creative Industries • Luxury • Luxury Brand Management • Luxury brand strategy • Luxury Marketing • Marketing • Marketing strategy • Perspectives on Luxury • status consumption • symbolic consumption
• ISBN-10: 3-658-29538-4 / 3658295384
• ISBN-13: 978-3-658-29538-7 / 9783658295387