Principles of Business Economics
Seiten
2002
Prentice Hall (Verlag)
978-0-273-64609-9 (ISBN)
Prentice Hall (Verlag)
978-0-273-64609-9 (ISBN)
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This text covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations.
Essentials of Business Economics provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also includes more extensive coverage of electronic commerce to give the student a better understanding of this increasingly important topic. Case material and topics for discussion in each chapter apply the theory to real business problems to encourage active learning.
Essentials of Business Economics provides a comprehensive coverage of the core principles of business and management economics. Taking a practical and managerial approach to equip managers with an understanding of the concepts, theories and ideas which allow them to react to changes in the competitive business environment, it covers the essential topics of industrial/microeconomics for managers and considers the strategic implications of economic theories and principles on business decisions and organizations. The book also includes more extensive coverage of electronic commerce to give the student a better understanding of this increasingly important topic. Case material and topics for discussion in each chapter apply the theory to real business problems to encourage active learning.
1.Business Economics: Overview 2.Analysis of Consumer Demand 3.Analysis of Production Costs 4.Analysis of the Firm's Supply Decisions 5.Analysis of Price Determination 6.Analysis of Perfectly Competitive Markets 7.Analysis of Monopoly Markets 8.Analysis of Monopolistically Competitive Markets 9.Analysis of Oligopoly Markets 10.Managerial Objectives and the Firm 11.Competition and Competitive Strategy 12.Understanding Pricing Strategies 13.Investment Appraisal 14.Understanding the Labour Market 15.Government and Business 16.Business and Economic Forecasting 17.Business Economics - A Checklist for Managers
| Erscheint lt. Verlag | 27.6.2002 |
|---|---|
| Sprache | englisch |
| Maße | 172 x 235 mm |
| Gewicht | 696 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-273-64609-5 / 0273646095 |
| ISBN-13 | 978-0-273-64609-9 / 9780273646099 |
| Zustand | Neuware |
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