Principles of Business Economics

Joseph Nellis, David Parker (Autoren)

Buch | Softcover

448 Seiten

2006 | 2nd edition
Financial Times Prentice Hall (Verlag)
978-0-273-69306-2 (ISBN)

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This edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.

1. Business economics: an overview
2. The analysis of consumer demand
3. The analysis of production costs
4. Analysis of the firm’s supply decision
5. Demand, supply and price determination
6. Analysis of perfectly competitive markets
7. Analysis of monopoly markets
8. Analysis of monopolistically competitive markets
9. Oligopoly
10. Managerial objectives and the firm
11. Understanding competitive strategy
12. Understanding pricing strategies
13. Understanding the market for labour
14. Understanding the market for capital
15. Understanding the market for natural resources
16. Government and business
17. Business and economic forecasting
18. Business economics – a checklist for managers

Erscheint lt. Verlag	1.9.2006
Verlagsort	Harlow
Sprache	englisch
Maße	174 x 236 mm
Gewicht	730 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-273-69306-9 / 0273693069
ISBN-13	978-0-273-69306-2 / 9780273693062
Zustand	Neuware