This is PR
The Realities of Public Relations
Seiten
2009
|
International ed of 10th revised ed
Wadsworth Publishing Co Inc (Verlag)
978-0-495-56905-3 (ISBN)
Wadsworth Publishing Co Inc (Verlag)
978-0-495-56905-3 (ISBN)
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Suitable for the beginning student or the experienced public relations practitioner, this title covers the world of public relations with an emphasis on fundamentals such as history and research, as well as issues such as technology, ethics, and the international aspects of public relations.
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.
Part 1: PUBLIC RELATIONS: ROLE, ORIGINS AND TRENDS AFFECTING THE FUTURE. 1. PR Roles and Specialties. 2. PR's Origins and Evolution. 3. Trends in PR. Part 2: RESEARCH FOR PR. 4. Research: Planning, Processes and Techniques. 5. Publics and Public Opinion. Part 3: THEORY, ETHICS AND LAWS AFFECTING PR PRACTICE. 6. Theoretical Underpinnings. 7. PR Ethics and Responsibilities. 8. PR and the Law. Part 4: PR IN ACTION. 9. Strategic Management in PR Practice. 10. Communication Channels and Media. 11. Tactics and Techniques: Details That Make PR Strategy Work. 12. Campaigns. 13. Crisis and Credibility. 14. Public Relations Practice and a Worldview.
| Erscheint lt. Verlag | 15.3.2009 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Belmont, CA |
| Sprache | englisch |
| Maße | 201 x 251 mm |
| Gewicht | 795 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 0-495-56905-4 / 0495569054 |
| ISBN-13 | 978-0-495-56905-3 / 9780495569053 |
| Zustand | Neuware |
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