Start-up

A Practical Guide to Starting and Running a New Business

Tom Harris (Autor)

Buch | Hardcover

VIII, 165 Seiten

2006 | 2006
Springer Berlin (Verlag)
978-3-540-32981-7 (ISBN)

Infos

This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

---

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Inhalt

How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.

Produkt-Details

• Erscheint lt. Verlag: 25.9.2006
• Zusatzinfo: VIII, 165 p. 25 illus.
• Verlagsort: Berlin
• Sprache: englisch
• Maße: 155 x 235 mm
• Gewicht: 380 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: business • Business planning • Entrepreneurs • Entrepreneurship • Existenzgründung • Management • New Business • Start-up
• ISBN-10: 3-540-32981-1 / 3540329811
• ISBN-13: 978-3-540-32981-7 / 9783540329817
• Zustand: Neuware