Start-up
A Practical Guide to Starting and Running a New Business
Seiten
2010
|
Softcover reprint of hardcover 1st ed. 2006
Springer Berlin (Verlag)
978-3-642-06953-6 (ISBN)
Springer Berlin (Verlag)
978-3-642-06953-6 (ISBN)
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This guide for aspiring entrepreneurs offers a one-stop-shop for people with a bright idea but little business experience. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
How good is your idea?.- How can you protect your ideas?.- What is a company?.- How do you market your product?.- How do you finance your business?.- How do you create a financial model?.- How do you write a business plan?.- Your role and your team.- Closing remarks.
| Erscheint lt. Verlag | 14.10.2010 |
|---|---|
| Zusatzinfo | VIII, 165 p. 25 illus. |
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 278 g |
| Themenwelt | Informatik ► Weitere Themen ► Zertifizierung |
| Sozialwissenschaften ► Pädagogik ► Berufspädagogik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | business • Business planning • Entrepreneurs • Entrepreneurship • Management • Marketing • New Business • Start-up |
| ISBN-10 | 3-642-06953-3 / 3642069533 |
| ISBN-13 | 978-3-642-06953-6 / 9783642069536 |
| Zustand | Neuware |
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