Business Analytics Value Chain

Text and Cases

Tanushri Banerjee, Arindam Banerjee, Dhaval Maheta, Vivek Gupta (Autoren)

Buch | Hardcover

348 Seiten

2025
Routledge India (Verlag)
978-1-032-59811-6 (ISBN)

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This book is a comprehensive, step-by-step learning guide towards understanding entire value chain of Business Analytics, its inter-related components and hence signifying its role in business decision making in India and globally. It has been written with an interdisciplinary approach that triggers strategic as well as routine thought provoking ideas to cut across data from several business domains globally. This book deals with the end to end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients.

Using running cases from all aspects of a business venture (finance, marketing, human resource and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario; understand the business problem; identify the data sources and data availability; logically think through problem solving; use analytics techniques and application software to solve the problem; and be able to interpret the results. Case studies have been carefully designed to represent business scenarios from varied business domains both local and global such that it handholds the students to make informed fact based decisions during collaborative planning, analysing, interpreting and communicating outcomes for data enriched problem scenarios.

The book will be useful for students, researchers and instructors from the field of Business Management, Data Analytics, Commerce and Economics. It will also be an indispensable companion to the professional working in the field of data analytics.

Tanushri Banerjee, School of Management, Pandit Deendayal Energy University (PDEU), Gandhinagar, Gujarat, India. Arindam Banerjee, Indian Institute of Management, Ahmedabad, Gujarat, India. Dhaval Maheta, Department of Business and Industrial Management, Surat, Gujarat, India. Vivek Gupta, Softsensor.Ai, New Jersey, USA.

SECTION I: PLANNING 1. Introduction to Business Analytics. 2. Data Analytics for Business. 3. Data Exploration in Business Analytics. 4. Mapping Chart for Analytics Outcome. 5. Technology Infrastructure for Business Analytics. SECTION II: PROCESSING 6. Inferential Statistics: Preparing to be a Data Scientist. 7. Analytical Methods for Parametric and Non-Parametric Data 8. Analytical Methods for Complex Data.9. Data Mining/ Machine Learning for Business Analytics. SECTION III: COMMUNICATING 10. Interpreting the Statistical Outcomes. 11. Documenting the Process. 12. Building the Storyboard of Outcomes. APPENDIX Appendix A: Case – Trasha Beverages Goes the Business Analytics Way Appendix B: Business Case – Using Analytics for Business Problem-solving Appendix C: Online Grocery Case Appendix D: Tips on Using Software Used in This Book.

Erscheint lt. Verlag	26.3.2025
Zusatzinfo	33 Tables, black and white; 192 Line drawings, black and white; 188 Halftones, black and white; 380 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Ökonometrie
ISBN-10	1-032-59811-5 / 1032598115
ISBN-13	978-1-032-59811-6 / 9781032598116
Zustand	Neuware