Quantitative Analysis in Marketing Management
Concepts and Techniques
Seiten
1998
John Wiley & Sons Ltd (Verlag)
978-0-471-96339-4 (ISBN)
John Wiley & Sons Ltd (Verlag)
978-0-471-96339-4 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
This textbook brings together quantitative concepts and techniques which are used in marketing management. It also examines techniques drawn from other management disciplines (such as financial management) and shows how these techniques can be applied to marketing management.
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:statistics, demand analysis and forecasting;financial analysis, operations and control systems; andfuture trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:statistics, demand analysis and forecasting;financial analysis, operations and control systems; andfuture trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Part 1: statistical analysis, demand analysis and forecasting in marketing; data collection and sampling; further statistics techniques; demand analysis; forecasting. Part 2 Financial analysis, operations and control systems: financial techniques; budgeting and control; decision techniques; operations management. Part 3: future trends & conclusion; future trends.
| Erscheint lt. Verlag | 14.5.1998 |
|---|---|
| Zusatzinfo | index |
| Verlagsort | Chichester |
| Sprache | englisch |
| Maße | 157 x 236 mm |
| Gewicht | 630 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-471-96339-9 / 0471963399 |
| ISBN-13 | 978-0-471-96339-4 / 9780471963394 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
