The Role of Pleasure to Improve Tourism Education

Alejandra Zuccoli, Maximiliano E. Korstanje (Autoren)

Buch | Softcover

XII, 127 Seiten

2024 | 1st ed. 2023
Springer International Publishing (Verlag)
978-3-031-21582-7 (ISBN)

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This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond.
This editorial project is based on an efficient experiment known as "PANCOE" where pre-graduate students of tourism bachelor at the University of Palermo, Argentina, were subject to different pleasurable experiences mainly marked by eating, tasting dishes and non-alcohol drinks while cooking and kneading bread pieces. PANCOE aims to integrate students' senses with their emotions, academic performance, and digital platforms. PANCOE devotes efforts to transforming negative feelings like fear into positive ones like joy. As an outcome, students who had taken part in PANCOE not only obtained higher degrees but also completed their studies with a bachelor's degree. Therefore, PANCOE situates as a promising and exciting tourism education method to better the academic performance of low-grade students in tourism and to bring creativity to the tourism classroom for all students.

Alejandra Zuccoli is Associate Professor of the University of Palermo, Argentina, and the University of Salvador, Argentina. Zuccoli is the director of the Joy Labs at the University of Palermo, Argentina. Besides, she was distinguished as an innovator of method ALTAX to improve human hospitality by applying neuromarketing to education.

Maximiliano E. Korstanje is Reader at the University of Palermo, Buenos Aires Argentina. Korstanje was Visiting Professor at CERS, University of Leeds, UK, University of la Habana (Cuba) & University of Las Palmas de Gran Canaria (Spain). Besides, he serves as book series editor of Advances in Hospitality, Tourism, and Service industries (IGI Global, US) and Tourism Security Safety and post-conflict destinations (Emerald Group, UK). ORCID 0000-0002-5149-1669.

Introduction.- Chapter 1: The origin of pleasure.- Chapter 2: Education in the West.- Chapter 3: Tourism Education.- Chapter 4: The crisis of tourism education.- Chapter 5: Happiness laboratory, the study case of Pancoe.- Chapter 6: Happiness Lab in times of COVID19.- Chapter 7: The future of tourism education.- Conclusion.

Erscheinungsdatum	04.01.2024
Zusatzinfo	XII, 127 p. 1 illus.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	224 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Pädagogische Psychologie
	Sozialwissenschaften ► Pädagogik ► Schulpädagogik / Grundschule
	Wirtschaft
Schlagworte	Creativity in Tourism Education • Emotional motivation in education • Future of Tourism Education • Happines Lab • Joy in education • Laboratory of Joy • Learning Strategies Tourism Education • motivation in education • PANCOE • Pleasure in education • Tourism Education • Tourism education Argentina
ISBN-10	3-031-21582-6 / 3031215826
ISBN-13	978-3-031-21582-7 / 9783031215827
Zustand	Neuware