International Business
Seiten
2005
|
4th edition
Prentice Hall (Verlag)
978-0-273-70174-3 (ISBN)
Prentice Hall (Verlag)
978-0-273-70174-3 (ISBN)
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Taking a regional approach, this text aims to challenge some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US, and Japan - as well as emerging markets, such as Brazil, India and China. It also integrates analysis of the competitive environment and the internal resources of the firm.
Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. Amazon, Carrefour and Kodak; detailed exploration of culture, corporate responsibility and the natural environment; specific coverage of key geographical regions of international business; analysis of the environment and firm provides central strategic focus; and interactive teaching and learning resources including animation and video. This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging. - Jean Barclay, Sheffield Hallam University. Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available. - Marcel Kohler, University of KwaZulu-Natal. The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. overlooked, or underestimated, in other international business publications. - Dr Matthijs Wolters, Vrije Universiteit, Amsterdam. Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford. Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.
Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, which are all examined in the fourth edition of this well-respected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The result is an engaging and comprehensive account of the realities of international business today. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. Amazon, Carrefour and Kodak; detailed exploration of culture, corporate responsibility and the natural environment; specific coverage of key geographical regions of international business; analysis of the environment and firm provides central strategic focus; and interactive teaching and learning resources including animation and video. This excellent text provides a focused, comprehensive and relevant coverage of contemporary international business. Theory and practice are combined, making a highly readable text, and its wealth of case material make it a text that students should find both stimulating and challenging. - Jean Barclay, Sheffield Hallam University. Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available. - Marcel Kohler, University of KwaZulu-Natal. The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The many examples are a good help in understanding the theories presented. overlooked, or underestimated, in other international business publications. - Dr Matthijs Wolters, Vrije Universiteit, Amsterdam. Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford. Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick.
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1Regional and Global Strategy 2The Multinational Enterprise 3The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4International Politics 5International Culture 6International Trade 7International Financial Markets and Institutions PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8Multinational Strategy 9Organizing Strategy 10 Production Strategy 11 Marketing Strategy 12 Human Resource Management Strategy 13 Political Risk and Negotiation Strategies 14 International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15 Corporate Strategy and National Competitiveness 16 European Union 17 Japan 18 North America 19 Emerging Economies 20 International Business, Ethics and the Natural Environment
| Erscheint lt. Verlag | 22.12.2005 |
|---|---|
| Sprache | englisch |
| Maße | 195 x 266 mm |
| Gewicht | 1304 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-70174-6 / 0273701746 |
| ISBN-13 | 978-0-273-70174-3 / 9780273701743 |
| Zustand | Neuware |
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