Doing Digital
Productivity Press (Verlag)
978-1-032-64435-6 (ISBN)
We have gone through one of the most disruptive societal changes, on a global scale, over the last three years due to COVID-19. Regardless of the personal and professional impact the pandemic had on us, we’ve all had to adapt to a different reality that continues today. The pandemic has also forced organizations large and small to adjust and rethink their normal business activities – sometimes in abrupt ways – in order to survive a global shutdown.
Organizations that did adjust well applied five major principles that they’ll be wise to continue with for the long-term, both when facing extreme events or merely the new normal. First and foremost, successful organizations accelerated digital and the use of digital tools and business models as much as possible. For example, retail operations with modest digital presence suddenly had to sell through digital channels, rather than physical stores. Entertainment content creators had to push everything into streaming services instead of theaters. And healthcare providers moved patient encounters from in-person to telehealth as much as was feasible and safe.
This accelerated the digital transformation movement and is the focus of this book. This thought-provoking book offers fundamental principles and a narrative about the entire journey to doing and ultimately being digital, with the view to help the reader build their own mental model on how to approach digital in their situations and organizations.
The book also draws a story in which concepts and practices are introduced as needed and is based on the author’s own experiences at American Express and Disney. Presented in five parts, the author introduces the topics of digital, digitization, and digital transformation; discusses the fundamental concepts and building blocks of digital; describes who makes up the ideal digital team; the principles and processes of execution; and puts it all together in the context of the overall business. The author concludes his narrative with a case study from the healthcare industry – an industry that is still 10-15 years behind in their digital transformation. The book concludes with the author’s observations of what AI and ChatGPT means for digital transformations.
Tony Ambrozie is currently Senior Vice President and Chief Digital and Technology Officer for CVS Health Pharmacy and Consumer Wellness. At the time of writing the book, Tony Ambrozie was the Senior Vice President and Chief Digital Officer/Chief Information Officer for Baptist Health South Florida, the largest not-for-profit healthcare organization in South Florida. He is responsible for all technologies and customer experience as well as clinical digital and data transformation efforts. Before joining Baptist Health, Mr. Ambrozie served as Senior Vice President, Technology and Digital at The Walt Disney Company. In this role, he was responsible for a number of digital and core systems and technologies, engineering, data analytics and machine learning for Disney Parks, Consumer Products, Games and Publishing. Prior to joining Disney in 2013, Mr. Ambrozie was Vice President for Digital Platform Technologies at American Express, where he was responsible for platform engineering, shared services development and application security, with previous roles focused on application architecture, development, engineering and performance. He is a proven leader in the technology and digital space with a keen focus on using technology and data to enhance the consumer experience. Prior to spending the past two decades focused on large business operations, he launched his technology career as the cofounder of a software development startup, specializing in building unique, small business applications. Mr. Ambrozie holds a dual MBA and Master’s Degree in Information Management from the W.P. Carey School of Business at Arizona State University.
Foreword
Introduction
Part I: Let’s Talk Digital
Chapter 1: What is Digital?
Chapter 2: What is Digital Transformation:
Part II: Foundations of Digital
Chapter 3: Digital Product Vision
Chapter 4: Consumer
Chapter 5: Strategy
Chapter 6: Design Thinking
Chapter 7: Product
Part III: The Digital Tea
Chapter 8: The Digital Team Structure
Chapter 9: Digital Team Processes
Part IV: Execution
Chapter 10: Product Delivery
Chapter 11: User Experience Design
Chapter 12: Adoption and Retention
Chapter 13: Tools and Frameworks
Chapter 14: Innovation
Part V: The Larger Organization
Chapter 15: Leaders
Chapter 16: Enterprise Processes
Part VI: Healthcare Case Study
Part VII: Digital Leaders Voices
Conclusion
Epilogue
| Erscheinungsdatum | 14.03.2024 |
|---|---|
| Zusatzinfo | 36 Line drawings, black and white; 36 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 399 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-64435-4 / 1032644354 |
| ISBN-13 | 978-1-032-64435-6 / 9781032644356 |
| Zustand | Neuware |
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