Big Brands Are Watching You

Marketing Social Justice and Digital Culture

Francesca Sobande (Autor)

Buch | Softcover

252 Seiten

2024
University of California Press (Verlag)
978-0-520-38707-2 (ISBN)

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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.

Contents

List of Figures
Preface: The Temperature of These Times
Acknowledgments

1. Setting the Scene: Social Justice for Sale
2. The Politics of Morality and the Marketplace
3. The Business of Activism, Antagonism, and Aging
4. Forecasting the Future of Morality in the Marketplace

References
Index

Erscheinungsdatum	27.01.2024
Zusatzinfo	10 b-w illustrations
Verlagsort	Berkerley
Sprache	englisch
Maße	140 x 210 mm
Gewicht	318 g
Themenwelt	Naturwissenschaften
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-520-38707-4 / 0520387074
ISBN-13	978-0-520-38707-2 / 9780520387072
Zustand	Neuware