Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman (Autoren)

Buch | Hardcover

198 Seiten

2023 | 3rd edition
Routledge (Verlag)
978-1-032-06199-3 (ISBN)

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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.

Topics new to this edition include:

Digital Markets and Marketing

Hierarchies of Knowledge in Marketing

Marketing Inequalities: Feminisms and intersectionalities

The Ethics and Politics of Consumption

New case studies include:

Emerging Economy Brands

The Fairtrade Brand

Disappearing Influencers

Decolonising the Media

Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Online resources include chapter-by-chapter PowerPoint slides.

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK. Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

Chapter 1 Introduction: How Has Marketing Changed?

Chapter 2 Building Brand Cultures

Chapter 3 Digital Markets and Marketing

Chapter 4 Ethical Debates in Marketing Management

Chapter 5 The Ethics and Politics of Consumption

Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities

Chapter 7 Psychoanalysis in Marketing

Chapter 8 Hierarchies of Knowledge in Marketing

Chapter 9 Marketing, Spaces and Places

Chapter 10 The Globalised Marketplace

Erscheinungsdatum	03.08.2023
Zusatzinfo	4 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	920 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-032-06199-5 / 1032061995
ISBN-13	978-1-032-06199-3 / 9781032061993
Zustand	Neuware