International Business
Seiten
2004
|
2nd edition
FT Press (Verlag)
978-0-273-68591-3 (ISBN)
FT Press (Verlag)
978-0-273-68591-3 (ISBN)
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Starting with an analysis of external environmental factors, this book moves to examine the functional and operational issues faced by international businesses. It provides cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an emphasis on international strategic directions.
International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees
International Business provides an accessible and theoretically rigorous introduction to the subject. Starting with an in-depth analysis of the environmental factors, the book then examines the functional and operational issues which organisations face in doing business internationally. This coherent structure is supported by a strong pedagogical framework within the text, and further substantial resources available on a companion website. The second edition of the text offers a thorough update of all material. New and revised cases and examples are extended to incorporate FT articles and extracts, allowing students to see the practical applications of the key concepts. A great supplementary package supports this text which can be obtained through its companion website www.booksites.net/wallrees
Preface Acknowledgements Abbreviations 1. Introduction to international business 2. Internationalisation process 3. International business: theory and practice 4. International business: institutions and markets 5. The political, legal, ecomomic and technological environment 6. International sociocultural environment 7. International ethical and ecological environment 8. International strategic issues 9. International human resource management 10. International marketing 11. International accounting and finance 12. International operations management and logistics Answers and responses Index
| Erscheint lt. Verlag | 6.5.2004 |
|---|---|
| Sprache | englisch |
| Maße | 190 x 246 mm |
| Gewicht | 834 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-68591-0 / 0273685910 |
| ISBN-13 | 978-0-273-68591-3 / 9780273685913 |
| Zustand | Neuware |
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