Modern Competitive Analysis

Sharon M. Oster (Autor)

Buch | Hardcover

446 Seiten

1999 | 3rd Revised edition
Oxford University Press Inc (Verlag)
978-0-19-511941-1 (ISBN)

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This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.

This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Preface
1: Introduction and Overview
Part I: The Competitive Environment
2: Efficient Markets
3: Industry Analysis
4: Understanding the Impediments to Entry
5: Groups Within Industries
6: Competing in Global Markets
Part II: Inside the Organization
7: Competing for Advantage
8: Organizational Goals: Politics and Power in the Organization
9: Organizational Structure and Strategic Planning
10: Corporate Diversification
11: Vertical Linkages
12: Mergers, Acquisitions, and Strategic Alliances
Part III: Rivalry
13: Understanding Rivalry: Game Theory
14: Product Positioning and Strategic Marketing
15: Competitive Pricing
16: Competitive Research and Development and Innovation
17: Regulatory Issues in Strategic Planning
Part IV. The Planning Process
18: The Strategic Planning Process
Appendix 1. Some Case Suggestions
Appendix 2. Financial Ratio Analysis
Appendix 3. Using Statistics to Determine Advantage
Appendix 4. A Discussion of Portfolio Techniques
Notes
Glossary
Index

Erscheint lt. Verlag	27.5.1999
Zusatzinfo	figures
Verlagsort	New York
Sprache	englisch
Maße	241 x 161 mm
Gewicht	785 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	0-19-511941-X / 019511941X
ISBN-13	978-0-19-511941-1 / 9780195119411
Zustand	Neuware