The International Management Reader
Essential Articles on Global Business
Seiten
2021
Cognella, Inc (Verlag)
978-1-7935-2005-0 (ISBN)
Cognella, Inc (Verlag)
978-1-7935-2005-0 (ISBN)
Provides students with a hands-on approach to understanding the impacts and nuances of global factors such as governmental regulations, social-cultural trends, language, religion, economic activities, ethical behaviour, and decision-making on a company's strategies to do business outside of its home market.
The International Management Reader: Essential Articles on Global Business provides students with a hands-on approach to understanding the impacts and nuances of global factors such as governmental regulations, social-cultural trends, language, religion, economic activities, ethical behavior, and decision-making on a company's strategies to do business outside of its home market.
The book features 14 chapters with each presenting a key topic on doing business globally. Each chapter includes an introduction, pre-reading questions, an article, post-reading questions, and a summary of important takeaways. Students learn about potential barriers to expanding business in a new country, the positive and negative impacts of governmental policies on global business, the importance of researching cultural factors when interacting with international clients and investors, and the critical roles of strategic planning and risk consideration. Additional chapters address global entry strategies, corporate citizenship, and the positive and negative aspects of an international career.
Developed to showcase the myriad opportunities available to students in global management and to provide them with the foundational knowledge they require within the field, The International Management Reader is an exemplary resource for courses in global business.
The International Management Reader: Essential Articles on Global Business provides students with a hands-on approach to understanding the impacts and nuances of global factors such as governmental regulations, social-cultural trends, language, religion, economic activities, ethical behavior, and decision-making on a company's strategies to do business outside of its home market.
The book features 14 chapters with each presenting a key topic on doing business globally. Each chapter includes an introduction, pre-reading questions, an article, post-reading questions, and a summary of important takeaways. Students learn about potential barriers to expanding business in a new country, the positive and negative impacts of governmental policies on global business, the importance of researching cultural factors when interacting with international clients and investors, and the critical roles of strategic planning and risk consideration. Additional chapters address global entry strategies, corporate citizenship, and the positive and negative aspects of an international career.
Developed to showcase the myriad opportunities available to students in global management and to provide them with the foundational knowledge they require within the field, The International Management Reader is an exemplary resource for courses in global business.
Jack Hopkins is a lecturer in the management department in the Harbert School of Business at Auburn University. He holds an M.B.A. in marketing from the University of Rhode Island and a bachelor's degree and master's degree in international relations from the University of Notre Dame. Mr. Hopkins' research interests include strategic management, entrepreneurship, and international business. He was a Fulbright scholar to Denmark in 2005 and on the Fulbright Specialist Program roster from 2013 – 2018. He is the author of The Forgotten P: A Real-Life Guide to Practical Marketing and 10 Essential Keys to Strategic Planning: A Practical Guide to Building Value in Business.
Erscheinungsdatum | 05.03.2022 |
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Verlagsort | San Diego |
Sprache | englisch |
Maße | 203 x 254 mm |
Gewicht | 333 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
Wirtschaft ► Volkswirtschaftslehre ► Finanzwissenschaft | |
Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
ISBN-10 | 1-7935-2005-4 / 1793520054 |
ISBN-13 | 978-1-7935-2005-0 / 9781793520050 |
Zustand | Neuware |
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