Researching Business and Management
Palgrave Macmillan (Verlag)
978-0-333-96407-1 (ISBN)
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This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors' style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/maylorblackmon/index.htm
HARVEY MAYLOR is Lecturer at the School of Management, University of Bath, UK. He is also the author of Project Management, 2nd edition (Pearson). KATE BLACKMON is Lecturer in Operations Management at the Said Business School, Oxford, UK. She has previously worked at the University of Bath School of Management, the London Business School, and the International Institute for Management Development (IMD) in Lausanne, Switzerland.
Preface to Lecturers Preface to Students Introduction PART I: DEFINING YOUR RESEARCH What is Business and Management Research? An Introduction to the Research Process How Do I Manage the Research Process? A Systematic Approach to Project Management What Should I Study? Generating and Clarifying Ideas for your Research Project How Do I Find Information? Using the Library and Internet as Knowledge Resources PART II: DESIGNING YOUR RESEARCH Scientist or Ethnographer? Two Models for Designing and Doing Research Quantitative Research Designs: Using Scientific Methods for Social Measurement Designing Qualitative Research: Using Ethnographic Methods for Uncovering Social Meaning Case Studies and Multi-method Design: Integrating Quantitative and Qualitative Research PART III: DOING YOUR RESEARCH Doing Field Research: Practical and Ethical Considerations for Conducting Research Analysing Quantitative Data: Using Simple Statistics Advanced Quantitative Analysis: Multivariate Analysis Analysing Qualitative Data: Interpreting Interview and Observational Data PART IV: DESCRIBING YOUR RESEARCH Answering Your Research Questions: Interpreting Your Findings and Making Recommendations Describing Your Research: Writing Up Your Project Report Closing the Loop: Reflecting On and Learning From Your Research Bibliography
| Erscheint lt. Verlag | 21.4.2005 |
|---|---|
| Zusatzinfo | figures and tables |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 187 x 246 mm |
| Gewicht | 969 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-333-96407-1 / 0333964071 |
| ISBN-13 | 978-0-333-96407-1 / 9780333964071 |
| Zustand | Neuware |
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