Brand Yourself
Practical Inspiration Publishing (Verlag)
978-1-78860-273-0 (ISBN)
***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.
Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.
Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both inhouse and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. She has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home. Hadrien Chatelet is Creative Director of The Wern, a PR & design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching. From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor. Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.
Intro
Who are we tell you about branding?
What is branding?
What branding is not?
Why do you need a book on branding?
How will this book help me?
Chapter One:
Competitor Research
Who you are?
Vision
Mision
Purpose
How you behave
Audience Mapping
Chapter Two
Moodboard
Colours
Fonts
Images
Diversity & Inclusion
Legal
Chapter Three
Why to use a personal brand
How to define your personal brand
Ways to amplify your personal brand
Personal branding done well
Personal branding warnings
Chapter Four
Brand in the office
Business cards
Prompts cards
Creative brands
Brand collabs
Surprise and Delight
Business books
Podcasts
Merch
Chapter Five
When to hire a branding agency
What to put in a brief
How to find the right agency
How to budget
How to work with a printer
Resources
| Erscheinungsdatum | 18.08.2021 |
|---|---|
| Zusatzinfo | black and white; 10 Illustrations |
| Verlagsort | Tadley |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Gewicht | 290 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-78860-273-0 / 1788602730 |
| ISBN-13 | 978-1-78860-273-0 / 9781788602730 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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