Humanizing B2B

The new truth in marketing that will transform your brand and your sales

Paul Cash, James Trezona (Autoren)

Buch | Softcover

216 Seiten

2021
Practical Inspiration Publishing (Verlag)
978-1-78860-251-8 (ISBN)

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There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

If you want to move products, you need to move people. And if you want to move people, you need to move minds.

This is what modern B2B marketing is all about.

It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.

This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling James Trezona is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

The Meteor is Coming 3

PART ONE: why B2B has to change

What You're Doing Isn't Working

The New Truth

Human to Human

PART TWO: humanizing B2B — what you need to know

The Way We Think

The Five Principles of Humanizing B2B

Storynomics

The Likeability Factor

The Undeniable Facts

Rise Up B2B

About the Authors

Acknowledgements

Erscheinungsdatum	14.05.2021
Zusatzinfo	10 Illustrations
Verlagsort	Tadley
Sprache	englisch
Maße	140 x 216 mm
Gewicht	286 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-78860-251-X / 178860251X
ISBN-13	978-1-78860-251-8 / 9781788602518
Zustand	Neuware