I'm Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioral Design to Create Change in the Real World

Morten Munster (Autor)

Buch | Softcover

304 Seiten

2021
Laurence King Publishing (Verlag)
978-1-78627-895-1 (ISBN)

Infos

In this ground-breaking book, now translated into English for the first time, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Autor

Morten Munster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.

Produkt-Details

• Erscheinungsdatum: 20.05.2021
• Zusatzinfo: 38 Illustrations, unspecified
• Verlagsort: London
• Sprache: englisch
• Maße: 140 x 210 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-78627-895-2 / 1786278952
• ISBN-13: 978-1-78627-895-1 / 9781786278951
• Zustand: Neuware