Organizational Design for Marketing Futures

Roy Hayhurst, Gordon Wills (Autoren)

Buch | Softcover

218 Seiten

2019
Routledge (Verlag)
978-0-8153-7007-9 (ISBN)

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This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Roy Hayhurst, Gordon Wills

Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index

Erscheinungsdatum	04.11.2019
Reihe/Serie	Routledge Library Editions: Management
Verlagsort	New York
Sprache	englisch
Maße	138 x 216 mm
Gewicht	453 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-8153-7007-5 / 0815370075
ISBN-13	978-0-8153-7007-9 / 9780815370079
Zustand	Neuware