Organizational Design for Marketing Futures

Roy Hayhurst, Gordon Wills (Autoren)

Buch | Hardcover

218 Seiten

2018
Routledge (Verlag)
978-0-8153-7005-5 (ISBN)

Artikel merken

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

Roy Hayhurst, Gordon Wills

Introduction and Purpose; 1. Marketing’s Future Tasks – Some Scenarios 2. Historical Development of Marketing Organizations 3. British Organizational Status Quo 4. Organizational Transfer – Organizational Development; Appendices; Index

Erscheinungsdatum	20.05.2018
Reihe/Serie	Routledge Library Editions: Management
Verlagsort	New York
Sprache	englisch
Maße	138 x 216 mm
Gewicht	453 g
Themenwelt	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-8153-7005-9 / 0815370059
ISBN-13	978-0-8153-7005-5 / 9780815370055
Zustand	Neuware