Entrepreneurship, Innovation and Technology
Routledge (Verlag)
978-1-138-49761-0 (ISBN)
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The combination of entrepreneurship, innovation and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today’s economy is fundamental to business.
Entrepreneurship, Innovation and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development and open innovation, taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things and blockchain. Finally the book describes and analyses how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.
This book will prove to be a vital text for any student, specialist or practitioner looking to succeed in the field.
Oswaldo Lorenzo is Professor of Management at Deusto Business School. He is also Visiting Professor in Alliance Manchester Business School. He was previously Professor at IE Business School. He received his PhD from Warwick Business School. His articles have been published in California Management Review, Information & Management and Journal of Business Ethics. Peter Kawalek is Professor at the School of Business and Economics, Loughborough University, United Kingdom. He has visiting positions at Alliance Manchester Business School, UK, at Deusto Business School, Spain, and Letterkenny Institute of Technology in Ireland. He is widely published, including in California Management Review and the Journal of Strategic Information Systems. Leigh Wharton is an entrepreneur, consultant and lecturer. He has run his own successful businesses for more than 16 years. He is a visiting lecturer and module coordinator at the Alliance Manchester Business School. Leigh’s DBA from Manchester Business School is in Investment Readiness of early stage businesses.
Acknowledgements
Introduction
Chapter 1: Stages of the Entrepreneurial Lifecycle
Introduction
Business Opportunities
Ideation and Testing: Ideas, Products and Customers
Business Model Generation
Resource Acquisition
Management and Execution
Case Study Nº1
Essential and Additional Resources
Chapter 2: Business Model Innovation Process
Introduction
The concept of business model
The technological basis of disruption
Disruptive innovation
Business model innovation
Application of IT into the innovation of business models
Case Study Nº2
Essential and additional resources
Chapter 3: Methods and Tools for Innovation
Introduction
Methods of innovation
Theories of innovation
Tools for innovation
Case Study Nº 3
Essential and additional resources
Chapter 4: Entrepreneurial Skills
Introduction
Adaptability
Find and manage people
Managing cash effectively
Focus on customers
Selling
Humility
Creating and managing alliances
Creativity and innovation
Optimism and inspiration
Case Study Nº 4
Essential and additional resources
Chapter 5: Entrepreneurship, Innovation & Technology: an Integrative Approach..
Introduction
Managing the entrepreneurial journey
Business model innovation
Innovation methods and tools
Becoming a successful entrepreneur
Final reflection
Case Study Nº 5
Essential and additional resources
Index
| Erscheinungsdatum | 22.03.2018 |
|---|---|
| Zusatzinfo | 16 Tables, black and white; 29 Line drawings, black and white; 3 Halftones, black and white; 32 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 453 g |
| Themenwelt | Technik |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-49761-4 / 1138497614 |
| ISBN-13 | 978-1-138-49761-0 / 9781138497610 |
| Zustand | Neuware |
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