Nicht aus der Schweiz? Besuchen Sie lehmanns.de
International Business - K. Praveen Parboteeah, John B. Cullen

International Business

Perspectives from developed and emerging markets
Buch | Hardcover
564 Seiten
2017 | 2nd edition
Routledge (Verlag)
978-1-138-12241-3 (ISBN)
CHF 559,95 inkl. MwSt
zur Neuauflage
  • Titel erscheint in neuer Auflage
  • Artikel merken
Zu diesem Artikel existiert eine Nachauflage
This new edition provides students with a balanced perspective on doing business in a global environment, covering both developed and emerging markets.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

K. Praveen Parboteeah is the inaugural COBE Distinguished Professor and Director of the Doctorate of Business Administration at the University of Wisconsin-Whitewater, USA. John B. Cullen is Professor of Management and Huber Chair of Entrepreneurial Studies at Washington State University, USA.

Part I: Introduction to International Business

1. Competing in the Global Marketplace

2. Strategy and the MNC

Part II: The Global Context of Multinational Competitive Strategy

3. Global and Regional Economic Integration: An Evolving Competitive Landscape

4. Global Trade and Foreign Direct Investment

5. Foreign Exchange Markets

6. Global Capital Markets

Part III: The Institutional and Cultural Context of Multinational Competitive Strategy

7. Culture and International Business

8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business

Part IV: Multinational Operational and Functional Strategies

9. Entry Strategies for MNCs

10. International Marketing and Supply-chain Management for MNCs

11. Financial Management for MNCs

12. Accounting for Multinational Operations

13. Organizational Structures for MNCs

14. International Human Resource Management

15. E-commerce and the MNC

Part V: Ethical Management in the International Context

16. Managing Ethical and Social Responsibility in an MNC

Erscheinungsdatum
Zusatzinfo 56 Tables, color; 86 Line drawings, color; 25 Halftones, color; 111 Illustrations, color
Verlagsort London
Sprache englisch
Maße 203 x 254 mm
Gewicht 1927 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 1-138-12241-6 / 1138122416
ISBN-13 978-1-138-12241-3 / 9781138122413
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
wie man Menschen wirklich weiterbringt

von Svenja Hofert

Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65
Erfolgreich durch modernes Management & Leadership

von Roman Stoi; Ralf Dillerup

Buch | Hardcover (2022)
Vahlen (Verlag)
CHF 82,55
DIN 277 und alle relevanten Richtlinien – Kommentar, Erläuterungen, …

von Bert Bielefeld

Buch | Hardcover (2023)
Springer Fachmedien Wiesbaden GmbH (Verlag)
CHF 109,95