Managerial Economics
Routledge (Verlag)
978-0-415-27289-6 (ISBN)
This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.
Topics covered include:
*product differentiation
*price discrimination
*hiring and training workers
*labor-management relations
*international trade
A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Tim Fisher is Associate Professor of Economics at Wilfred Laurier University, Ontario, Canada. His research interests are in bankruptcy, microeconomics, trade unions and free trade agreements. Robert Waschik is Lecturer in Economics and Finance at La Trobe University, Melbourne, Australia.
1. Introduction
Part I: Theory
2. The Manager and the Firm
3. Monopoly and Perfect Competition
4. Price Discrimination
Part II: Strategic Interaction Between Firms
5. Game Theory
6. Strategy in a Market with Two Firms
7. Product Differentiation
8. Advertising
9. The Role of Information
10. Entry Deterrence and Accommodation
11. Government Regulation of Industries
12. International Trade
Part III: Strategic Interaction Within Firms
13. Vertical and Horizontal Integration
14. Labour Markets
15. Training and Motivating Workers
16. Trade Unions
| Erscheint lt. Verlag | 25.7.2002 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 612 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 0-415-27289-0 / 0415272890 |
| ISBN-13 | 978-0-415-27289-6 / 9780415272896 |
| Zustand | Neuware |
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