Social Media Campaigns
Routledge (Verlag)
978-1-138-94859-4 (ISBN)
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Carolyn Mae Kim is an assistant professor of public relations at Biola University. Her research specialties include credibility, digital strategy, media ecology and public relations education.
Table of Contents
List of Figures
Dedication
Chapter 1: Introduction
Social Organizational Culture
The Social Principle
Developing and Defining Online Communities
Developing Engagement with Social Media Communities
Developing a Social Media Process
Chapter 2: Listening
Foundational Background
Social Landscape
Sense Making
Chapter 3: Strategic Design
Social Media Strategic Plan
Social Media Campaign Design
Social Media Ethics
Chapter 4: Creative Engagement
Leaders in Creative Social Media
Elements of Meaningful Communication
Identifying Appropriate Strategies and Tactics
Social Media Golden Rules
Chapter 5: Implementation & Monitoring
Content Calendars
Engaging Through a Campaign
Social Media and Crises
Social Fatigue
Chapter 6: Evaluation
Data Use Throughout A Social Media Campaign
Components to Evaluation
The Future of Social Media
| Erscheinungsdatum | 24.05.2016 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 386 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-138-94859-4 / 1138948594 |
| ISBN-13 | 978-1-138-94859-4 / 9781138948594 |
| Zustand | Neuware |
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