Strategic Planning for Public Relations

Ronald D. Smith (Autor)

Buch | Softcover

408 Seiten

2002
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-4233-3 (ISBN)

Infos

This text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation. It focuses on making decisions through solid and informed reasoning that draws on the science of communication, as well as its various art forms.

Inhalt

Introduction. Phase One - - Formative Research: Step One - - Analyzing the Situation. Step Two - - Analyzing the Organization. Step Three - - Analyzing the Publics. Phase Two - - Strategy: Step Four - - Establishing Goals and Objectives. St Five - - Formulating Action and Response Strategies. Step Six - - Using Effective Communication. Phase Three - - Tactics: Step Seven - - Choosing Communication Tactic Step Eight - - Implementing the Strategic Plan. Phase Four - - Evaluative Research: Step Nine - - Evaluating the Strategic Plan. Appendices: Applied Research Techniques. Ethical Standards. Sample Campaigns.

Produkt-Details

• Erscheint lt. Verlag: 10.7.2007
• Verlagsort: Mahwah
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-8058-4233-0 / 0805842330
• ISBN-13: 978-0-8058-4233-3 / 9780805842333
• Zustand: Neuware