Visuals Matter!

Mario Arlt, Joana Geraldi (Autoren)

Buch | Softcover

143 Seiten

2015
Project Management Institute (Verlag)
978-1-62825-078-7 (ISBN)

Artikel merken

Explores the impact of visuals on cognition and communication in project portfolio decisions. The goal is to increase project practitioners' and scholars' awareness about how important visuals can be and to provide guidance on how visuals can be used and designed to enhance business.

In Visuals Matter!, the result of a two-year research project funded by the Project Management Institute and University College London, authors Joana Geraldi and Mario Arlt explore the impact of visuals on cognition and communication in project portfolio decisions. Their goal is to increase project practitioners’ and scholars’ awareness about how important visuals can be and to provide guidance on how visuals can be used and designed to enhance business.

Erscheinungsdatum	13.01.2016
Verlagsort	Newton Square, PA
Sprache	englisch
Maße	216 x 279 mm
Gewicht	540 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-62825-078-X / 162825078X
ISBN-13	978-1-62825-078-7 / 9781628250787
Zustand	Neuware