Retail Business Kit For Dummies

Rick Segel (Autor)

Buch | Softcover

384 Seiten

2001
Hungry Minds Inc,U.S. (Verlag)
978-0-7645-5381-3 (ISBN)

Infos

"Packed with proven strategies from our industry's best sales trainer. " Includes step-by-step instructions to take you from start-up to success story "This must-have guide brings Rick's knowledge of the retail industry to life. " Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively

Autor

Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.

Inhalt

Introduction. PART I: TESTING THE RETAIL WATERS. Chapter 1: Retailing: How It Really Works and How It Can Work for You. Chapter 2: Defining Your Vision: It Starts With a Dream. Chapter 3: Branding: Making Your Business Memorable. Chapter 4: Getting to Know Your Customer's Before You Even Have Any. PART II: SETTIN' UP SHOP. Chapter 5: Choosing Your Merchandise: What to Buy and Where to Find It. Chapter 6: Location, Location, Location: Finding the Right Place to Do Business. Chapter 7: Designing Stores That Work. PART III: THE DETAILS OF RETAIL: SHUFFIN' PAPERS. Chapter 8: Creating and Working with a Business Plan. Chapter 9: Choosing a Business Structure. Chapter 10: Keeping Public Officials Happy: Permits and Registrations. PART IV: RUNNING YOUR BUSINESS. Chapter 11: Creating Your Internal Systems: The Day-to-Day Stuff. Chapter 12: Getting the Goods: Controlling Your Buying. Chapter 13: Finding, Hiring, and Keeping a Great Staff. Chapter 14: The What-Ifs: Your Legal and Financial Responsibilities. PART V: SPREADING THE WORD WITHOUT GOING BROKE!... Chapter 15: Generating Word-of-Mouth Advertising. Chapter 16: Advertising Vehicles: What to Include in Your Arsenal. Chapter 17: Promoting for Fun and Profit. Chapter 18: Setting Up Successful Sales. PART VI: SELLING MADE SIMPLE. Chapter 19: Selling the Soft Suggestive Way. Chapter 20: Visual Merchandising for the Artistically Deprived and Financially Handicapped. Chapter 21: Selling Online: It's an E-World. PART VII: TAKING CARE OF BUSINESS. Chapter 22: Money Matters: Accounting for Money Coming in and Going Out. Chapter 23: Understanding and Using Financial Statements. PRT VIII: THE PART OF TENS. Chapter 24: Ten Common Retailing Myths. Chapter 25: Ten Keys to Retailing Success. Chapter 26: Ten Common Retail Mistakes. Chapter 27: Ten Reasons to Shop at Independent Specialty Stores. Chapter 28: Ten Ways to WOW a Customer. Appendix: About the CD. Index. Hungry Minds End-User License Agreement. Installaion Instructions. Book Registration Information.

Produkt-Details

• Erscheint lt. Verlag: 15.6.2001
• Verlagsort: Foster City
• Sprache: englisch
• Maße: 192 x 234 mm
• Gewicht: 595 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-7645-5381-X / 076455381X
• ISBN-13: 978-0-7645-5381-3 / 9780764553813
• Zustand: Neuware