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Product Planning Essentials

Kenneth B. Kahn (Autor)

Buch | Hardcover

264 Seiten

2000
SAGE Publications Inc (Verlag)
978-0-7619-1998-8 (ISBN)

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Introduction
Strategy and Process
Organizing People
Opportunity Identification
Concept Generation
Concept Evaluation
Technical Development
Market Planning
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property
Product Development Best Practices

Erscheint lt. Verlag	10.11.2000
Verlagsort	Thousand Oaks
Sprache	englisch
Maße	152 x 228 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-7619-1998-8 / 0761919988
ISBN-13	978-0-7619-1998-8 / 9780761919988
Zustand	Neuware