International Business

Stuart Wall, Sonal Minocha (Autoren)

Buch | Softcover

416 Seiten

2015 | 4th edition
Pearson Education Limited (Verlag)
978-1-292-01668-9 (ISBN)

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We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Preface: using this book xv

Acknowledgements xvii

Abbreviations xix

1 Introduction to international business 1

2 Internationalisation process 37

3 International business: theory and practice 73

4 The political, legal, economic and technological environment 121

5 International sociocultural environment 159

6 International ethical and ecological environment 189

7 International strategic issues 221

8 International human resource management 278

9 International marketing 303

10 International finance: theory and practice 340

References 370

Index 375

Erscheint lt. Verlag	16.4.2015
Verlagsort	Harlow
Sprache	englisch
Maße	191 x 244 mm
Gewicht	690 g
Themenwelt	Schulbuch / Wörterbuch ► Schulbuch / Berufs- und Fachschule
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-01668-X / 129201668X
ISBN-13	978-1-292-01668-9 / 9781292016689
Zustand	Neuware