Communicating Data with Tableau

Designing, Developing, and Delivering Data Visualizations. Covers Tableau 8.1

Ben Jones (Autor)

Buch | Softcover

334 Seiten

2014
O'Reilly Media (Verlag)
978-1-4493-7202-6 (ISBN)

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Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations that provide insight or allow viewers to explore the data for themselves.

Ideal for analysts, engineers, marketers, journalists, and researchers, this book describes the principles of communicating data and takes you on an in-depth tour of common visualization methods. You’ll learn how to craft articulate and creative data visualizations with Tableau Desktop 8.1 and Tableau Public 8.1.

Present comparisons of how much and how many
Use blended data sources to create ratios and rates
Create charts to depict proportions and percentages
Visualize measures of mean, median, and mode
Lean how to deal with variation and uncertainty
Communicate multiple quantities in the same view
Show how quantities and events change over time
Use maps to communicate positional data
Build dashboards to combine several visualizations

Ben Jones is an award winning Tableau Public author, and is also the Tableau Public product marketing manager at Tableau Software in Seattle, WA. With over 12 years of experience as an engineer, Lean Six Sigma Master Black Belt and Business Analytics manager for a Fortune 500 company, Ben worked on data-driven projects for every department, from facilities to finance.

Chapter 1Communicating Data
Appendix Step in the Process
Appendix Model of Communication
Three Types of Communication Problems
Six Principles of Communicating Data
Summary
Chapter 2Introduction to Tableau
Using Tableau
Tableau Products
Connecting to Data
Chapter 3How Much and How Many
Communicating “How Much”
Communicating “How Many”
Summary
Chapter 4Ratios and Rates
Ratios
Rates
Summary
Chapter 5Proportions and Percentages
Part-to-Whole
Current-to-Historical
Actual-to-Target
Summary
Chapter 6Mean and Median
The Normal Distribution
Summary
Chapter 7Variation and Uncertainty
Respecting Variation
Variation Over Time: Control Charts
Understanding Uncertainty
Summary
Chapter 8Multiple Quantities
Scatterplots
Stacked Bars
Regression and Trend Lines
The Quadrant Chart
Summary
Chapter 9Changes Over Time
The Origin of Time Charts
The Line Chart
The Dual-Axis Line Chart
The Connected Scatterplot
The Date Field Type and Seasonality
The Timeline
The Slopegraph
Summary
Chapter 10Maps and Location
One Special Map
Circle Maps
Filled Maps
Dual-Encoded Maps
Summary
Chapter 11Advanced Maps
Maps with Shapes
Maps Showing Paths
Plotting Map Shapes Using Axes
Summary
Chapter 12The Joy of Dashboards
Dashboards in Tableau
A Word of Caution
Types of Dashboards
Summary
Chapter 13Building Dashboards
Building an Exploratory Dashboard
Building an Explanatory Dashboard
Summary
Chapter 14Advanced Dashboard Features
Animating Dashboards
Showing Multiple Tabs
Adding Navigation with Filters
Adding Custom Header Images
Adding Google Maps to Dashboards
Adding YouTube Videos to Dashboards
Summary
Appendix Resources
Training
Examples
Blogs
Other Resources

Erscheint lt. Verlag	29.7.2014
Zusatzinfo	colour illustrations, figures
Verlagsort	Sebastopol
Sprache	englisch
Maße	152 x 229 mm
Gewicht	463 g
Einbandart	Paperback
Themenwelt	Geisteswissenschaften ► Psychologie ► Statistik / Evaluation
	Informatik ► Datenbanken ► Data Warehouse / Data Mining
	Mathematik / Informatik ► Mathematik ► Statistik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Angewandte Statistik • Datenvisualisierung • tableau
ISBN-10	1-4493-7202-3 / 1449372023
ISBN-13	978-1-4493-7202-6 / 9781449372026
Zustand	Neuware