Open Tourism
Springer Berlin (Verlag)
978-3-642-54088-2 (ISBN)
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.
First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
Dr. Roman Egger ist Professor an der Fachhochschule Salzburg - Studiengang Innovation und Management im Tourismus und Leiter der Abteilung für Tourismusforschung der FHS-Forschungsgesellschaft.
Part A: Theoretical Fundamentals and Concepts.- Part B: Case Studies - Information Level.- Part C: Case Studies - Creation Level.- Part D: Case Studies - Provision Level.- Part E: Further Open Tourism Examples and Cases.
"This book is easy to read and follow, enriched by a large number of industrial examples and best practices. ... this book can be also used as a reference by undergraduate students, with interests in the fields of business management, tourism, or hotel. The value of this book mainly stands out with regard to its holistic overview and comprehensiveness in the inclusion of various examples and best practices for the tourism industry." (Simon Lei, Information Technology & Tourism, Vol. 17, 2017)
| Erscheint lt. Verlag | 10.3.2016 |
|---|---|
| Reihe/Serie | Tourism on the Verge |
| Zusatzinfo | XXVII, 476 p. 60 illus., 44 illus. in color. |
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 912 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Schlagworte | co-creation in tourism • crowdsourcing in tourism • e tourism • Marketing • open innovation in tourism • Open Source Marketing • social media in tourism |
| ISBN-10 | 3-642-54088-0 / 3642540880 |
| ISBN-13 | 978-3-642-54088-2 / 9783642540882 |
| Zustand | Neuware |
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