E-Business : EMEA Edition
Cengage Learning EMEA (Verlag)
978-1-4080-9367-2 (ISBN)
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Packed with cutting-edge coverage, the first Europe, Middle East & Africa edition of E-Business equips students with a solid understanding of the dynamics of this fast-paced industry. By detailing how the landscape of online commerce is evolving, this market-leading text delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace.
Gary Schneider is a Professor of Accounting at California State University Monterey Bay. He previously held teaching appointments at Quinnipiac University, the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as Accounting Horizons, Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
1. Global E-Business 2. An Introduction to Technology 3. Revenue Models 4. Understanding the Consumer 5. The Internet, Digital and Direct Marketing 6. Online Retailing 7. E-Business and B2B 8. Social Media and Virtual Communities 9. Web Servers and E-Mail 10. Regulation in E-Business 11. Web Hosting and E-Business Software 12. Online Security and E-Payment Systems 13. E-Business in Operation 14. Reponsible Business 15. Technology-Enabled Sustainable International Marketing
| Erscheint lt. Verlag | 16.1.2014 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-4080-9367-7 / 1408093677 |
| ISBN-13 | 978-1-4080-9367-2 / 9781408093672 |
| Zustand | Neuware |
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