Exploring Strategy Text Only
Seiten
2013
|
10th New edition
Pearson (Verlag)
978-1-292-00255-2 (ISBN)
Pearson (Verlag)
978-1-292-00255-2 (ISBN)
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With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version.
Join over 10 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.
Key features include:
The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions
Video case studies - see real business figures explain how they put strategy into action in their everyday work
Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
Interactive eText - take the text with you wherever you are
Please note that the product you are purchasing does not include MyStrategyLab.
MyStrategyLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mystrategylab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version.
Join over 10 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.
Key features include:
The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions
Video case studies - see real business figures explain how they put strategy into action in their everyday work
Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
Interactive eText - take the text with you wherever you are
Please note that the product you are purchasing does not include MyStrategyLab.
MyStrategyLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.mystrategylab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Chapter 1 Introducing strategy
Part I THE STRATEGIC POSITION
Introduction to Part I
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Commentary on Part I The Strategic Position
Part II STRATEGIC CHOICES
Introduction to Part II
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers, acquisitions and alliances
Commentary on Part II Strategic Choices
Part III STRATEGY IN ACTION
Introduction to Part III
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leading strategic change
Chapter 15 The practice of strategy
Commentary on Part III Strategy in Action
Glossary
Index of names
General index
Acknowledgements
| Erscheint lt. Verlag | 5.12.2013 |
|---|---|
| Sprache | englisch |
| Maße | 196 x 266 mm |
| Gewicht | 1234 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-292-00255-7 / 1292002557 |
| ISBN-13 | 978-1-292-00255-2 / 9781292002552 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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