Consumer Behaviour

Perspectives, Findings and Explanations

John O'Shaughnessy (Autor)

Buch | Softcover

536 Seiten

2012
Red Globe Press (Verlag)
978-1-137-00376-8 (ISBN)

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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
Ethnopsychology
Behaviourism
Psychoanalytic Psychology
Cognitive Psychology
Cognitive Neuroscience
Microeconomics (Rational Choice Theory)
Behavioural Economics
Social Psychology
Sociology
Cultural Anthropology.

Erscheint lt. Verlag	4.12.2012
Sprache	englisch
Maße	156 x 234 mm
Gewicht	744 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-137-00376-6 / 1137003766
ISBN-13	978-1-137-00376-8 / 9781137003768
Zustand	Neuware