Strategic Management: Concepts Global Edition
Pearson Education Limited (Verlag)
978-0-273-76760-2 (ISBN)
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For undergraduate and graduate courses in strategy.
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.
Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
This product is the book alone, and does NOT come with access to MyManagementLab.
You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: Strategic Management: Concepts Global Edition with MyManagementLab access card (ISBN 9780273767640). Alternatively, buy access online at www.mymanagementlab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 273 x 215 mm |
| Gewicht | 746 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-76760-7 / 0273767607 |
| ISBN-13 | 978-0-273-76760-2 / 9780273767602 |
| Zustand | Neuware |
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