International Business: Global Edition
Pearson Education Limited (Verlag)
978-0-273-76695-7 (ISBN)
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For undergraduate and graduate International Business courses.
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
This product is the book alone, and does NOT come with access to MyManagementLab.
You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business: Global Edition with MyManagementLab access card (ISBN 9780273767053). Alternatively, buy access online at www.mymanagementlab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Part 1: Background for International Business
Chapter 1: Globalization and International Business
Part 2: Comparative Environmental Frameworks
Chapter 2: The Cultural Environments Facing Business
Chapter 3: The Political and Legal Environments Facing Business
Chapter 4: The Economic Environments Facing Businesses
Chapter 5: Globalization and Society
Part 3: Theories and Institutions: Trade and Investment
Chapter 6: International Trade and Factor-Mobility Theory
Chapter 7: Governmental Influence on Trade
Chapter 8: Cross-National Cooperation and Agreements
Part 4: World Financial Environment
Chapter 9: Global Foreign-Exchange Markets
Chapter 10: The Determination of Exchange Rates
Part 5: Global Strategy, Structure, and Implementation
Chapter 11: The Strategy of International Business
Chapter 12: Country Evaluation and Selection
Chapter 13: Export and Import Strategies
Chapter 14: Direct Investment and Collaborative Strategies
Chapter 15: The Organization of International Business
Part 6: Managing International Operations
Chapter 16: Marketing Globally
Chapter 17: Global Manufacturing and Supply Chain Management
Chapter 18: International Accounting Issues
Chapter 19: The Multinational Finance Function
Chapter 20: Human Resource Management
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 214 x 274 mm |
| Gewicht | 1580 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-76695-3 / 0273766953 |
| ISBN-13 | 978-0-273-76695-7 / 9780273766957 |
| Zustand | Neuware |
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