Strategic Management (Arab World Editions)
Pearson Education Limited (Verlag)
978-1-4082-5567-4 (ISBN)
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Brief Table of Contents
Foreward
Preface
Case Information Matrix
Case Description Matrix
Acknowlegments
PART 1 - OVERVIEW OF STRATEGIC MANAGEMENT
Chapter 1: The Nature of Strategic Management
PART 2 - STRATEGY FORMULATION
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Competing in the Global Marketplace
Chapter 6: Strategies in Action
Chapter 7: Strategy Analysis and Choice
PART 3 - STRATEGY IMPLEMENTATION
Chapter 8: Implementing Strategies: Management and Operations Issues
Chapter 9: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Chapter 10: Leadership and Culture
PART 4 - STRATEGY EVALUATION
Chapter 11: Strategy Review, Eveluation, and Control
PART 5 - STRATEGIC MANAGEMENT CASE ANALYSIS
Chapter 12: How to Prepare and Present a Case Analysis
English-Arabic Glossary
Endnotes
Index
Credits
| Erscheint lt. Verlag | 14.11.2011 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 209 x 273 mm |
| Gewicht | 1342 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-4082-5567-7 / 1408255677 |
| ISBN-13 | 978-1-4082-5567-4 / 9781408255674 |
| Zustand | Neuware |
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