Strategic Management: Concepts and Cases (Arab World Editions) with MymanagementLab Access Code Card

Fred David, Abbas Ali, Abdulraham Al Aali (Autoren)

Media-Kombination

2011
Pearson Education Limited
978-1-4082-8963-1 (ISBN)

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This edition of David's Strategic Management has been specially adapted for students of the Arab world looking to gain a regional perspective on David's model of strategic management. Every chapter of this edition has been tailored to integrate Arab business examples and Arab cultural insights, alongside case studies from international companies. With brand new data and analysis gathered from throughout the Arab region, this text book is essential reading for any student seeking to better understand the unique features of management in the Arab world.

Brief contents

Case Information Matrix xvi

Case Description Matrix xvii

Foreword xix

Preface xx

Acknowledgments xxiii

Part 1

Overview of Strategic Management 1

Chapter 1 The Nature of Strategic Management 2

COHESION CASE: SABIC 32

Part 2

Strategy Formulation 51

Chapter 2 The Business Vision and Mission 52

Chapter 3 The External Assessment 76

Chapter 4 The Internal Assessment 114

Chapter 5 Competing in the Global Marketplace 140

Chapter 6 Strategies in Action 168

Chapter 7 Strategy Analysis and Choice 212

Part 3

Strategy Implementation 251

Chapter 8 Implementing Strategies: Management and

Operations Issues 252

Chapter 9 Implementing Strategies: Marketing,

Finance/Accounting, R&D, and

MIS Issues 290

Chapter 10 Leadership and Culture 324

Part 4

Strategy Evaluation 347

Chapter 11 Strategy Review, Evaluation,

and Control 348

Part 5

Strategic-Management

Case Analysis 375

Chapter 12 How to Prepare and Present

a Case Analysis 376

English-Arabic Glossary 388

Index 396

Erscheint lt. Verlag	11.11.2011
Verlagsort	Harlow
Sprache	englisch
Maße	212 x 276 mm
Gewicht	1360 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4082-8963-6 / 1408289636
ISBN-13	978-1-4082-8963-1 / 9781408289631
Zustand	Neuware