Market Analysis

Assessing Your Business Opportunities

William Winston, Robert E Stevens, Philip K Sherwood, John Paul Dunn (Autoren)

Buch | Softcover

254 Seiten

1993
Routledge (Verlag)
978-1-56024-269-7 (ISBN)

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Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Translated into Chinese!

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul

Contents
Foreword

Part I: Introduction to Assessing Business Opportunities
Assessing Business Opportunities: An Overview
Strategic Management and Planning
Part II: External Analysis
Market Demand Analysis
Competitive Analysis
Part III: Financial Analysis
Revenue and Cost Analysis
Profitability Analysis
Part IV: Internal Analysis
Feasibility Analysis--Summary and Action Plan
Appendix
Section I: Opportunity Analysis--Travel Trailer Park
Section II: Opportunity Analysis--Rollco Packing Company
Section III: Opportunity Analysis--Urethane Impellers
Index

Verlagsort	New York
Sprache	englisch
Maße	148 x 210 mm
Gewicht	470 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Projektmanagement
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-56024-269-8 / 1560242698
ISBN-13	978-1-56024-269-7 / 9781560242697
Zustand	Neuware